YESBEE NEWS: New agreement with 盒马鲜生

Signing a new contract with a huge Chinese Client

2023. 4. 13.

AIONCO, which operates the digital trade platform yesbee, announced on the 22nd that it will seek to expand offline exports of K-brands to China in partnership with platform companies that have become very popular since the recent change in With Corona policy in China.

Yesbee announced that it will sell K-brand personal care products after signing an agreement with 盒马鲜生, Alibaba's offline market brand called the source of China's "new distribution."

Founded in 2015 by B2B e-commerce platform Alibaba, 盒马鲜生 is a new type of platform that combines online, offline, and logistics based on technologies such as big data and cloud and is a leader in the O2O platform. 盒马鲜生t, which changed Chinese food purchasing patterns and coined the new term "盒區" within three years of its establishment, is becoming a system hat delivers high-quality fresh food safely and quickly on order regardless of online and offline.

The 盒马 store, which opened for the first time in Shanghai, operates in more than 250 stores across China as of 22, and has recently become so popular in China that there are rumors that the amount of real estate is more expensive depending on whether or not 盒马 can be delivered.

Photo by YESBEE and OFweek

Yesbee surpassed 130 billion won in cumulative sales last year despite the economic downturn, and is expanding K-brand's digital exports through the global launch of B2C platform Syndicate following B2B platform YesB 2.0 earlier this year. In this regard, we also provide fulfillment services that link domestic and foreign B2C and B2B logistics to global distribution through the Hive Center located in Anseong.

Under this agreement, K-brand personal care products will be introduced in 盒马鲜生 in the first half of this year, followed by food and beauty category products, and collaboration with related brands will be expanded.

PIC of Yesbee said,"Starting with this agreement with 盒马鲜生 Province, we plan to quickly expand our Chinese sales pipeline from the existing online market to the offline market that is expected to be activated after the Endemic,”